Suzuki Australia
Lead a strategic digital campaign resulting in a 26% increase in test drive leads from target demographic.
The Challenge:
While at Noisy Beast (Melbourne), Suzuki Australia aimed to modernize its appeal and boost test drive leads among younger drivers, specifically those aged 25–34. The challenge wasn’t just about attracting attention, but repositioning each vehicle model with messaging that genuinely resonated with a younger, digitally native audience.
Working alongside Suzuki’s creative agency, I helped lead the development of distinct positioning, messaging, and audience strategies for each model.
On Paid Social, we ran a high-volume test-and-learn program, launching 30+ creative variations per model each month to find the best-performing combinations of visuals, copy, and formats.
For Google Ads, I supported campaign execution by implementing advanced keyword targeting and dynamic ad copy testing to improve relevance and lead quality.
This integrated approach led to a 26% increase in test drive leads compared to the previous period helping Suzuki strengthen its connection with a younger audience across both social and search.
Key outcomes:
26%
Increase in test drive leads.
“No matter your objective, budget or timeframe, Josh combines sharp marketing acumen with media expertise to deliver effective strategies. He guides you from planning to reporting, is upfront when things don’t go to plan, and always offers a logical path forward. Josh speaks in layman’s terms, is great to work with (and grab a beer with!), and would be an asset to any marketing team.”
Robert - Suzuki Australia