Eureka Pet Co.

For Easter 2025, Eureka Pet Co wanted to capitalise on a key seasonal moment to drive online sales and capture new customers in an increasingly competitive dog food market.

We developed a full-funnel Paid Social approach on Meta, blending a mixture of GIF, video, and static creative to maximise engagement across multiple audience touchpoints. Each format played a distinct role: short-form video and GIF assets built quick-hit awareness and seasonal excitement, while statics carried clear, product-led messaging to close the sale.

Instead of narrowly targeting, we leveraged broad dog-interest audience stacks, and allowed Meta’s delivery system to dynamically optimise across creative formats and placements. This gave the algorithm the freedom to prioritise the highest-performing assets in real time, ensuring budget efficiency while maintaining scale.